Film journalist, BA Raju’s 65th birth anniversary!

Film journalist, BA Raju's 65th birth anniversary!

Published on Jan 6, 2025 6:32 AM IST

Let’s watch a special story on the occasion of BA Raju’s 65th birthday (January 7) who has been the number one in the Telugu film industry for 40 years as a film journalist, PRO, Cine Wara magazine, website head and producer. Beeraju started his film career as a PRO looking after the publicity affairs of Superstar Krishna and later excelled as a film journalist with his encouragement. After working in various capacities in dailies and weekly magazines like Andhra Jyoti, Jyoti Chitra, Sivaman, Shivaranjani, etc., he established a super hit weekly magazine in 1994 with the help of his wife B Jaya and created a sensation in Telugu film newspapers. He ran the magazine for 27 years without missing a single issue till his death, which means what kind of Akhuntita Deeksha he was. Raju was not only a film journalist but also a guide to top directors, heroes and heroines for their film careers. BA Raju, who worked as publicity in-charge for more than 1500 films, contributed to the success of those films. BA Raju has established a close relationship with everyone in the film industry regardless of whether they are young or old and has earned a reputation as an unshakable enemy.

In 2001, the Super Hit Administration Office was also shifted to Hyderabad as the Telugu film industry shifted to Hyderabad. In the same year, he entered the production field under the banner of RJ Cinemas with the film ‘Premalo Pavani Kalyan’ as the producer and his wife B Jaya as the director. Successful films like Chantigadu, Premikulu, Gundamma Gari Manavadu, Sawaal, Lovely, Vaisakham were given to the Telugu audience. Raju’s team, BA Raju’s Team, regularly provides industry news through the industry hit website launched by Raju and through his (Twitter) X account, which is very popular with around 7 lakh followers. His son Sivakumar B will soon announce films with popular heroes as a producer through RJ Cinemas.

Despite having very close relations with all the celebrities of the film industry… especially the evergreen superstar Krishna and superstar Mahesh Babu, Raju had a good rapport. He also served as the president of the Film Critics Association. Even if film journalists face this difficulty, I am the one who provides financial and emotional assurance. How many films has a director made with which hero? The name of the banner, the release date, how many days the movie played in these centers and so on, they used to say it like a human Tollywood encyclopedia. Raju garu has acquired all the knowledge of cinema. BA Raju, who thinks about movies 24 hours a day, has been away for years, but his services are eternal. We pay our respects on the occasion of his 65th birth anniversary so that his soul may rest in peace wherever he is.

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